This year's Advertising Week draws together top industry leaders, stars of entertainment and inspiring entrepreneurs to explore the state of creativity today — including our very own founder, Wesley ter Haar, in conversation with S4 Capital's Sir Martin Sorrell. Find details on that below, along with details on other opportunities to catch our Monks in action at the event.
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If Advertising Week's energy isn't enough, try out the F1 racing experience we helped build at Puma's new flagship store on 5th Avenue. It might teach you a thing or two about the future of retail.
Artful experiential should help visitors engage with their surroundings, providing inspiring moments they're compelled to share.
Just a little bit of personalization can make a big impact. Take a look at strategies brands have used to stick out while blending in, offering contextual content tailored for their audiences.
Every interaction that consumers make is an opportunity to fulfill brand promise. Purposeful, best-in-class UX is key for providing consumer-focused pleasure and delight.
Fit-for-format content is key to driving relevance across every channel. But additional formats doesn't mean additional complexity; in fact, it builds efficiency.